Market 32 and Price Chopper have launched the Tailgate Club, a six-week promotion that began on September 6 and continues through October 17. The campaign features savings on gameday brands, new prepared food offerings, weekly deals, and prize giveaways. The Tailgate Club is part of the company’s effort to capitalize on the football season, which is a significant event for many customers, offering a dedicated platform for fans to celebrate their favorite sport.
According to Blaine Bringhurst, president of Market 32 and Price Chopper, football season brings families and friends together, with food at the center of memories being made. The Tailgate Club is designed to help customers make the most of these moments with quality, value, and convenience, ensuring that every gathering is enhanced by the products available in the stores.
Tailgate Club Promotions
A kickoff celebration is set for September 12, with samples from Boar’s Head, Coca-Cola, Cayman Jack, and select local products at three locations: Latham, New York; Cicero, New York; and Newington, Connecticut. The event allows shoppers to experience the flavors firsthand before making their selections for the upcoming games.
During the promotion, every purchase of participating brands, including Pepsi, Coca-Cola, Frito-Lay, and King’s Hawaiian, enters shoppers into a weekly drawing for a premium prize package. This incentive encourages customers to stock up on their favorite snacks and beverages throughout the six-week duration of the event.
One winner will receive four tickets to see the Buffalo Bills take on the New England Patriots in Foxborough, Massachusetts, on December 6. Other prizes include a $500 Market 32 and Price Chopper gift card, a Weber Traveler portable gas grill, an Ooni Koda 12 pizza oven, and an RTIC 52-quart Ultra-Light cooler.
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New Food Offerings
Market 32 and Price Chopper are introducing new items alongside their chicken wings and corner-to-corner pizzas, including a breakfast pizza and the Epic Tailgating Sandwich Platter, both available for ordering online and pickup in stores. These additions cater to various tastes and provide convenient solutions for game day meals.
Snack offerings include Pics chips and dips, ready-to-heat pretzel bites, mozzarella sticks, jalapeno popper platters, and stromboli pinwheel trays. The variety ensures that there are options for every preference, whether guests prefer something crunchy, cheesy, or savory.
The company is also partnering with King’s Hawaiian on a slider promotion pairing the brand’s rolls with its fresh ground beef, and shoppers will have a chance to enter King’s Hawaiian’s “Fanning Like a Manning” sweepstakes, to be announced later this month. This collaboration highlights the brand’s commitment to providing delicious and versatile ingredients for home cooking.
Weekly “Coach’s Pick” deals and recipes will be featured on the Tailgate Club section of the company’s website. These resources help customers plan their menus and take advantage of the best prices available each week.
Market 32 and Price Chopper operate 128 supermarkets and employ 15,500 teammates in New York, Vermont, Connecticut, Pennsylvania, Massachusetts, and New Hampshire. The company was founded by the Golub family in 1932.
