Food packaging plays an essential role in protecting and preserving the products we consume, but what do consumers actually look for in a package? This is something that’s continually evolving, and demand often reflects wider circumstances.
Now, for example, quality and price are the priorities for a majority of consumers, which makes sense given rising costs of living and challenges related to inflation. However, while these factors do drive purchasing decisions, convenience, branding, packaging materials and environmental impact also play an important role.
Consumer Priorities
In fact, 39% of consumers in one survey ranked environmental impact as either extremely important or very important, showing that it’s still at the front of mind for many people. The challenge for food producers is to find a package that can balance all these demands while helping their products stand out in an increasingly competitive retail market.
For the shelf-stable category, there’s one solution that is designed to meet these evolving needs, and much more besides – Tetra Recart. This solution for food can help make improvements and optimisations across the entire value chain while giving consumers what they want.
Environmental Impact
In terms of climate impact, the carbon emissions of Tetra Recart are 85% lower than steel cans and 83% lower than glass jars over the respective lifetimes of the packages, while up to 71% of each package is made from renewable materials, with these renewable materials all coming from FSC-certified responsibly managed sources.
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Many consumers are also willing to pay more for packages that they believe can help to reduce climate impact, and with most consumers perceiving paper and cardboard packaging as amongst the most sustainable, Tetra Recart can potentially boost business.
With regards to quality, Tetra Recart is a robust package that looks and feels premium. The large, flat panels offer the ideal home for attractive branding and packaging design, while the square shape naturally stands out on shelves often dominated by round containers.
Convenience is also a standout, as consumers appreciate how easy it is to open, use, reclose and store Tetra Recart. On opening, there are no tools needed and no sharp edges, consumers simply tear and then empty the package. After use, it’s easy to completely flatten it too, so it takes up less space.
The retail market is constantly changing, and consumer demands evolve as priorities and circumstances shift. Tetra Recart is a package that not only helps meet the needs of today, but also one that helps food producers prepare for whatever the future holds, as seen in the sustainability trends in the packaging industry.
