Lululemon CEO Heidi O’Neill has overhauled the company’s leadership just one month after assuming the role in September, marking the first significant realignment since her arrival. The restructuring introduces two new executive positions, chief product officer and chief operating officer, while two current leaders will exit by early November. Three additional C-suite openings remain unfilled.
The overhaul begins with the appointment of Maggie Gauger, who previously served as CEO of Athleta, to the newly created chief product officer role. Gauger, a veteran of Nike, will oversee design, merchandising, and product innovation, including footwear and materials science. She will work alongside Joseph Godsey, formerly Walmart Canada’s chief growth officer, who joins as chief operating officer. Godsey brings experience from Adidas and Sam’s Club and will manage sourcing, production, and fulfillment, with a focus on strengthening product quality, execution across the business, and speed-to-market.
O’Neill framed the changes as essential to strengthening the company’s competitive position. The restructuring aims to improve coordination between design, innovation, and execution. Three C-suite roles remain unfilled: chief brand officer, chief communications officer, and chief technology officer.
Two executives will depart: Ted Dagnese, the chief supply chain officer, and Nikki Neuburger, the chief brand and product activation officer. Both transitions are set for November 6. The company continues to search for a chief brand officer, a chief communications officer, and a chief technology officer, with the latter expected to lead technology initiatives in product and supply chain operations.
Some leadership roles will remain unchanged. Shannon Higginson and Susan Gelinas will continue as chief legal and compliance officer and chief people and culture officer, respectively.
