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Taking inspiration from the 2015 Hollywood film Joy”, which chronicles the success of entrepreneur Pleasure Mangano’s enterprise launch on the home buying platform in the 1990’s, Mrs Tilly – will take her deliciously indulgent Scottish fayre onto the QVC airwaves and hope to tempt the U.S shoppers – with a wee style of Scotland”.
So, The Buying Channel used insights gleaned from the research group at Rogers Media, which owns The Buying Channel (in addition to Marketing journal), to find out who its Canadian customer is, what she desires and who it is not attracting that it might want to.
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