Boasts made by TV shopping channels selling the ‘bargains” they have on supply are being investigated following complaints about deceptive info. QVC says its viewership ranges have remained secure,” despite reports that its TELEVISION viewership is down Some argue it’s the jewelry choices that have saved their sign sturdy Regardless, the company says that for years it has taken issues into its own fingers by shifting into the digital world.
We’re initiating coverage of the TV purchasing sector, where we see optimistic attributes compared to brick-and-mortar retail, including higher margins, relative durability in economic downturns, and potential for a lift from rising consumer usage of on-line video and social media.
Home shopping channels generally specialize in providing viewers a way of non-public fashion, demonstrators in brightly adorned studios repeatedly touching and feeling the products they’re marketing and talking in a warm, intimate fashion about the benefits and different uses of …