We’re here to assist make procuring easy. He believed that videotex , the modified domestic TELEVISION technology with a easy menu-pushed human-pc interface, was a ‘new, universally relevant, participative communication medium — the first because the invention of the phone.’ This enabled ‘closed’ company information programs to be opened to ‘exterior’ correspondents not just for transaction processing but in addition for e-messaging and information retrieval and dissemination, later often known as e-enterprise 6 His definition of the new mass communications medium as ‘participative’ interactive, many-to-many was essentially different from the standard definitions of mass communication and mass media and a precursor to the social networking on the Internet 25 years later.
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