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As the revenues from online gross sales continued to develop significantly researchers recognized various kinds of internet buyers, Rohm & Swaninathan 4 recognized 4 categories and named them “comfort shoppers, selection seekers, balanced buyers, and retailer-oriented shoppers”.
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7 In the course of the Nineteen Eighties eight he designed, manufactured, bought, put in, maintained and supported many on-line shopping systems, utilizing videotex technology. Merchandise such as spare parts, both for client objects like washing machines and for industrial equipment like centrifugal pumps, additionally seem good candidates for promoting on-line.
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