In short, the user’s shopping experience determined, to a large extent, your success or failure as an e-commerce. But rest assured, you can always improve your website and attract the attention of your customers to buy your products a good example is Vlone Shop . Below we break down its results are the main some factors that influence the decision to buy online.
1. – Simple navigation
As can be seen in the infographic above, 84% take into account the practicality and comfort those online shopping offers. But this not only means that they decide to buy through the screen so as not to move from home. That your experience on the platform is simple, intuitive and uncomplicated is also decisive.
In short: you must make it easy for the user. The more it costs to locate on your website, the less it will take to leave. Ideally, all your users will find what they are looking for the first time. Do you think you can get it?
Furthermore, speed is also an important factor regarding the abandonment rate of a website. Take care of these aspects because they are some of the factors that influence the most important online purchase decision.
2. – Good product file and availability
We must be clear that, when showing a product, we are at a disadvantage with the face-to-face store. Users cannot see first-hand what they buy, know what it feels like, or try it on. Therefore, you must give him all the information he needs.
Therefore, you must provide all the information you can: From a complete description of the product where the user can know what its function is, what materials it has been created with or its measurements, to photos and other types of graphic information.
In addition, another aspect that you must take care of is the availability of your products. It is important to have an up-to-date inventory of what you do or do not have. When products are offered that are actually out of stock, bad experiences are created and if you are going to buy product online such like shoes, pants, jackets and shirts the best choice is Vlone Shirts. Avoid it whenever possible.
3. – Personalized search
When considering giving the user all the facilities in the world, an advanced search is one of the most demanded. The filters on your page are only beneficial for the consumer and make their shopping experience better. In this way, each user has the opportunity to access the product they are looking for earlier.
In addition, the user will save time, another factor that influences the decision to buy online, since 84% go to your website for convenience. If you don’t make it easy for him, he’ll go somewhere else.
4. – Shipping costs and returns
It is a determining element. Another factor that influences the decision to buy online: that the ecommerce that the user visits is honest with him from the beginning. In what sense? Users appreciate that pricing or shipping information is clear up front. Surprises do not like. And even less if at the time of payment they are informed that they have to pay a higher amount for the shipment. This causes multiple purchases to be declined.
A little trick to avoid misleading the user but to play with his perception is to include the shipping costs in the price of the product. Thus, the user will think that they are free and will not back down so easily.
It is also advisable that you show your return policy before the user makes their purchase. Being clear will create trust, an essential factor in deciding to make your purchases in one place or another.
5. – Track your purchase
Showing the monitoring process will make the user aware of their purchase, which will generate confidence in you as a company. Simple tracking allows you to be clear and honest with your customer. Which will give you points? Therefore, the more transparent you are, the more trust they will put in you when making their purchases.
6. – Sales form
It can be strange to think that filling out a form is one of the factors that influence the decision to buy online. But it is like this. When the client is going to carry out a transaction in your electronic commerce, ask him for some minimum data. It will be useful both for you and for him that you have them.
It is uncomfortable having to fill in the boxes with your information every time a purchase is made. That’s why you should make it easy for them. Purchase forms should be simple and self-explanatory to avoid shopping cart abandonment.
If he’s a repeat shopper, save his details and address him by name. Receiving a personalized treatment is always pleasing, it makes the user feel that he is unique. Also, you already know what he likes and what he usually buys. Try to secure other products. You will not only like it. In addition, you can increase the volume of purchases from it.
7. – Never neglect the competition and their offers
If your competition offers products or services that can meet the needs of your customers, do not lose sight of it. Above all you must be attentive to their prices.
Launching offers and promotions will always attract your customer’s attention. Also, don’t forget to pay close attention to your ecommerce. Make it attractive, eye-catching, and trustworthy and call the user to browse to find what you offer.
An attractive and impressive ecommerce is one of the factors that influence the online purchase decision that is in your hands. Do not miss it.